A Sample Sales Proposal Letter - Your Best Direct Marketing Weapon
Posted: Friday, October 10, 2008
by Aftab Qureshi
1st Class Sales Letters
Looking for a sample sales proposal letter? Read on..
Simply put, a sales letter is a communication designed to generate sales. Its purpose is to persuade the reader to take a predetermined action. The action could be to buy something, place an order, vote for something or someone, or just request additional information.
A powerful sales letter is one that touches the heart of the reader and convinces him or her to take action. A single sales letter can be the most powerful marketing tool any business owner can ever have, provided it is well-thought-out and well-written.
For example a letter that talks about how great a company is, selling 120 items, may not be as effective as a letter that focuses on selling just say a Gents GPS Wrist Watch. By mere focusing on a single item or service, you can increase the power packed in a sale letter by a thousand times.
In order to be effective a sales letter must be direct, reach a specific audience, be convincing, and clearly indicate the next step the reader should take.
Remember,
the purpose of a sales letter is to SELL, not merely to tell
Here is a short and sleek Sample Sales Proposal Letter a Motivational Training Company wrote to a prospective corporate client. Note that just one particular "Team Development" course is being pitched to the client. Note also how the company builds confidence of the client in the service by offering a huge productivity benefit and challenge right in the headline.
Mr. Steve Wilkinson
Executive Director
XYZ Productions
Princeton, NJ xxxxx
Double Your Team's Productivity or You Don't Pay
Dear Mr. Wilkinson,
Are you having trouble boosting morale of your employees? Are you finding it difficult to get the maximum output from your team? Do you think your team can perform much better if only they all worked together?
Well. If you are like most business owners, you may have trouble finding the time to keep your team supercharged. This is why it is important to have a specialist take care of your most important assets - people.
At Freedom Inc., we specialize in transformation of average teams in to super performers. We have the skills and experience to come in and help you:
1. Energize your team
2. Take care of productivity, motivational and ego-at-work issues
Better still, all our morale boosting and productivity enhancement programs are 100% guaranteed. If you don't get the required results, you can have your money back.
Are we for real?
Yes. We are real. We are confident because we have delivered such results before. Don't take my word for it. Listen to what our recent clients have to say about us;
[Testimonial 1...]
[Testimonial 2...]
So, may we stop by and offer you a FREE consultation on how to double, if not triple, the output of your employees? If so, just pick up the phone and call us today on xxx xxxx.
Yours in greater business success.
Xxxx xxxxxxx
P.S. With a promise to double the output of your team, if not more, and a 100% money back guarantee.... Well. Why delay? Call today. Dial xxx xxxx NOW.
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Top-level comments on this article: (3 total)Good article, Aftab. Interesting and informative and well-written. Keep up the good work and welcome to searchwarp.Sandra
i was told by top professionals NOT TO SAY THE cliche "don't take my/our word for it, see what..." because you're saying your word isn't good enough. just say, "listen to our testimonials o reassure you on the product" etc
Dear Aftab Qureshi sir,
I am glad to contact you through this site.
Actually i need help,
I am taking an project for local magazine sales, but i am confusing about to write the effective proposal for the same.
If you are having any related proposal you made before, please send me for that i can refer to make a new on e for me.
I hope you will help me.
Thank you in advance and looking forward for the positive reply from you.
Warm Regards,
-Ram
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